5 Fashion aesthetics that will rule 2024

Ever feel like these days trends move faster than you scrolling through TikTok? Just when you think you've got a handle on the latest craze, bam! There's a new aesthetic arising called “bla bla bla core”. But hey, that's the thrill of the fashion game, right? You don't have to navigate this eclectic sea of micro-trends alone. We're your trusty guides, leading you through the fashion aesthetics that will rule 2024.

So bookmark this page, set your notifications to max, and get ready to dive headfirst into the ever-expanding atlas of 2024 fashion aesthetics. Because in this game of style, the only rule is to ride the wave and make a splash that's as bold and fierce as you are.

 We know what you must be thinking: “I already have too many clothes”. But trends don’t always mean buying new clothes. It’s a way of rethinking your wardrobe and what you can do with the things you already have. 

So, whether you're vibing with soft girl sweetness or channelling your inner rebel with indie sleaze, whether you're rocking vintage-inspired grandpa vibes or hitting the streets with urban core vibes, here are 5 fashion aesthetics predictions that will rule 2024, no matter your personal style.

Remember the bow-craze of late 2023? It won’t go anywhere, cause the coquette aesthetic is here to stay for 2024. Drawing inspiration from classic fairy tales, romantic fantasies, and the kawaii culture of cuteness, this dreamy vibe is all about embracing your soft girl energy with a modern twist. Think delicate lace, pastel palettes, and an air of innocent allure. 

So whether you're living your own fairy tale romance or just wanna add a splash of whimsy to your daily grind, the coquette aesthetic has got your back. Get ready to enchant with every outfit and make a statement that's as sweet as it is stylish.

Key Pieces: Floral midi skirts, lace-trimmed blouses, oversized bows, mary jane shoes. 
Colour Palette: Soft pastels like baby pink, lavender, and mint green. 
Similar Aesthetics: Cute core, ballet core and kawaii.

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Lila Mini Skirt shop now
Black Shoulder Top shop now

Picture this: indie sleaze burst onto the scene in the UK, a messy yet effortlessly cool take on vintage 1970s style. It was like the rebellious lovechild of punk rock and disco, with a dash of DIY attitude thrown in for good measure. Fast forward to the Tumblr era, and suddenly indie sleaze was everywhere, blending grunge with Y2K vibes.

And boy, did it have a moment in late 2022 and early 2023. Now, in 2024, indie sleaze is back and badder than ever. The '90s party girl look is making a comeback, and we're all about it. But we're not just living in the past, oh no. We're throwing in some street style elements too, like sneakers and oversized tees, to keep things fresh and funky.

Key Pieces: Distressed denim jackets, band tees, fishnet stockings, combat boots. 
Colour Palette: Moody hues like deep burgundy, forest green, and charcoal grey.
Similar Aesthetics: Grunge, indie, hipster and disco.

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Nancy Leopard Top shop now
Nala Leopard Skirt shop now

Who would’ve thought our grandpas would be our fashion icons? That’s right, in 2024 they are! From their oversized cardigans to their perfectly worn-in loafers, grandpa chic is having a moment like never before. But it's not just about dressing like our elders – it's about taking inspiration from their timeless style and giving it a modern twist. So if you've ever raided your granddad's closet or found yourself drawn to vintage finds at the thrift store, you're already rocking the Grandpa Core look like a true trendsetter.

Key Pieces: Oversized cardigans, corduroy trousers, everything plaid, maxi skirts and knits. 
Colour Palette: Earthy tones like mustard yellow, rusty orange, and olive green. 
Similar aesthetics: Everything retro, vintage-inspired.

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Sportswear, Punk, Gen X Soft Club, Skater… This bold vibe is all about embracing the energy and diversity of city life, with a focus on streetwear staples. Get ready to hit the streets in style with the urban core aesthetic. Whether you're a punk rebel, a cyberpunk dreamer, or a skater kid at heart, there's something for everyone in this eclectic mix of styles. Get ready to express yourself and make a statement with your fashion!

Key Pieces: Graphic hoodies, cargo pants, jerseys, platform sneakers, statement leather jackets. 
Colour Palette: Bold and vibrant hues like neon pink, electric blue, and graffiti-inspired prints. 
Similar aesthetics: Sportswear, grunge, street style…
Star! Knit Jumper shop now
Zoe Washed Leg Jeans shop now
Distressed Neck Top shop now

Sportswear is the new it aesthetic for 2024. Think of it as your ticket to being both comfy and stylish. Jerseys, football tees, sports merch and everything sporty are having a major comeback and we could not be more into it. It’s all about mixing sporty clothes with dressier fits. 

Key Pieces: Baggy hoodies, track pants, baseball caps and football jerseys. 
Colour Palette: Bold primary colours like red, blue, and yellow, mixed with neutral tones like black and white. 
Similar Aesthetics: Urban core, streetwear, athleisure wear.

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Minga Vest Top shop now
Jinx Hoodie Cardigan shop now

As we navigate the diverse landscape of 2024 fashion aesthetics, one thing remains clear: there's a trend for every individuality and personality. 2024 is all about embracing what makes you uniquely you, so remember to stay true to yourself and let your style shine. 

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